Melinda’s Career Skyrocketing to New Heights No Illusion

 

 

 

 

 

 

 

 

As an insider in the Melinda: “First Lady of Magic” camp I’m not sur­prised but profoundly pleased at the direction her career is heading.

The current edition of Travel Holiday magazine (October of 1994) calls Melinda “the best known magician in Las Vegas.” No small compliment coming from the most respected and prestigious travel magazine in the world. A full-page photo of Melinda with one of her beautiful doves was included.

What’s new? Melinda will perform for an audience of 10,000 Halloween night at Disney World on the main stage of Pleasure Island in Orlando, FL. She will be featured on the NBC prime time special filmed at Caesars Palace, “The World’s Greatest Magic” to be aired November 26th. Melinda will be on an upcoming segment of “Lifestyles of Magicians,” a Robin Leach production fea­turing the elite of the magic world. It’s scheduled to air during the first week of December. Premiere Magazine (the Rolling Stone of the movie scene) will fea­ture a story and photo on her connection to the upcoming film “Casino.” The world’s greatest country singer, uhl Well, actually WWF star George Jarrett did a Las Vegas segment with Melinda which will air near the end of the year on WWF Monday Night Raw. There’s rarely a night that goes by when a media event doesn’t occur in the Lady Luck showroom with Melinda.

As she meets and greets her VIP showgoers at the end of each performance it’s obvious she has reached the highest level of show busi­ness perfection. More and more I’m hearing, “Your show is the most entertain­ing in town and we just saw ‘Siegfried & Roy’ or ‘David Copperfield.'” Melinda con­siders this the highest of compliments because of what those illusionists have achieved as entertainers.

Since the town’s always buzzing with rumors about Melinda, here’s the latest scoop on Melinda and the new mystery man, who has just completed his first six months as her new manager.
Her new manager Steve Zadrick came aboard six months ago and has put in 16-to-20-hour days, seven days a week. For those with enquiring minds, they have joined forces on the personal front too. Melinda as presi­dent, producer and star of Worldwide Magic Inc. said, “He is taking me as he promised to the next level and sometimes a lot quicker than I ever imagined. We have worked at an exhaust­ing pace and will continue to do so in order to grow as an entertainment entity. I love my chosen craft and all of the wonderful people that I get to meet.”

Zadrick is credited by the industry as the driving force behind supermodel and ex-wife Shana Zadrick, who was the Guess Jeans girl and modeled for Calvin Klein’s Escape perfume campaign. Zadrick’s compa­nies Include Media Corp. and Z-TV Entertainment. These corporations have had more than their share of successes. Media Corp. managed to assemble Tradewell and Lowe and partners (a division of IPG, the largest ad agency in the world placing over $1 billion in media annually — yes, larger than Leo Burnett even). Its client Citibank International, headquartered in the Big Apple, participated in the first repossessed land for media trade in banking history. This total transac­tion involved upwards of a value of $20 million in media and real estate. Zadrick than arranged for the sale of Z-TV to MPTV, a publicly traded company that owns various resort properties in Hawaii, Palm Springs and Las Vegas. He is to receive an undisclosed amount of capitalized cash and stock in the parent company.

Zadrick commented on Melinda’s recent successes, “We worked against unbe­lievable odds and some very bizarre circumstances at times and put into action Melinda’s “Dream Team’s.” With extremely hard work and long hours she has achieved what was rightly hers in the Las Vegas enter­tainment business communi­ty after working so hard as the star of her own produc­tion show for nine years. She also credits and pays much adulation to the Lady Luck Casino-Hotel and owner Andy Thompkins.”

The next stop for Melinda is a long-term multi-million­ dollar international television, print, publishing and per­forming deal which is in its final stages with some of the most celebrated behind-the­-scenes names in the enter­tainment business who are all positioned to make Melinda the best known magician in the world. Melinda and her “Dream Team’s” goal is to not only create a role model for oth­ers but to be an international name who will be synonymous with family entertain­ment.

There’s one thing for sure! Melinda and her new manager along with her “Dream Team” are working at a whirling dervish pace to make her dreams come true, and they will!

Short Shots: Rolling Stones concert has town sold-out for this weekend. The fabulous Kenny G is coming to the Aladdin Theatre for the Performing Arts. Last time he was sup­posed to play T&M he can­celed, but his first perfor­mance in Vegas was at the Aladdin, and he did well. David Crosby’s group had to cancel due to his need for a new liver. Aerosmith is another big upcoming con­cert. Mega-shows is a whole new venue for Las Vegas and makes us a destination resort. It was only several years ago that the LV busi­ness climate and demograph­ics couldn’t sustain big con­certs and the promoters would shy away from Las Vegas after taking a few five­-digit-figure losses for one‑nighters. Tourism is 25 per­cent up in Las Vegas, while Orlando is 17 percent down. Much more is on the horizon for growth in Las Vegas. It’s truly a dynamic electrifying town to live and work. It’s Almost Showtime.